Logo + Packaging Design

Asai is a vegan yogurt brand that required a logo and packaging design. For their logo, a nameplate and mark were developed. The mark is intended for use in small print applications, where the nameplate is not appropriate. A mix of traditional and modern font styling was used along with a playful colour palette, signifying this company’s fresh take on a classic food.

For the packaging design, custom botanical style illustrations were developed for each of the yogurt flavours. The fruits were set in a two-tone palette pulled from the brand colours.